GENMAX Celebrates Exceptional Success Following CIFF 2024

CIFF 2024 was our best exhibition yet. I’m confident in that after analyzing the results. The four-day event surpassed all expectations. We generated substantial machinery orders and built valuable business relationships. These will guide our company’s direction in the coming year.
Exhibition Highlights








Immediate Purchase Decisions
We’re proud that three customers made immediate purchases during the event:
- A Spanish manufacturer picked our UX4 Ultrasonic Quilting Machine. They were impressed by its needle-free bonding and fast speed.
- An Uzbekistan client committed to our MX6 Computerized Chain Stitch Multi Needle Quilting Machine after seeing its pattern versatility.
- A customer from Taiwan invested in our UX4 system. They pointed to our expert’s knowledge as a main reason for their choice.
“This year was different because visitors were ready to make decisions,” says our Sales Director. “They arrived prepared. They had done their research and used the exhibition to see if their choices were right.””






Key Visitor Insights
We engaged in hundreds of conversations with manufacturers worldwide, and several themes emerged:
Production Stability Concerns
Manufacturers worried about keeping production stable amid uncertain markets. Our focus on machines that deliver consistent performance resonated with visitors.
Tariff Policy Adaptability
We noticed a rise in questions about international tariff policies. Manufacturers want machines that keep quality and adjust to new trade rules. Our systems do just that.








Looking Ahead
While we celebrate our successful exhibition, our development teams have started working on innovations for our 2025 showcase. The connections made and insights gained at CIFF will directly shape our R&D priorities this year.
Continuing the Conversation
For those who missed this year’s exhibition, enhancing your production doesn’t have to wait. Our technical consultants are ready with customized machinery recommendations based on your needs.
“The exhibition may be over, but our commitment to advancing mattress manufacturing technology remains strong,” says our CEO. “The relationships built at CIFF 2024 will drive our innovation for years.”








If you want to learn how GENMAX Machinery can transform your production, please reach out. We’re ready to show you why so many manufacturers trust us for their success.